An Interview with Christina Greene, CEO of Christina Greene Jewelry
- Earlier last week, we had the privilege of interviewing Christina Greene, CEO of Christina Greene Jewelry in Houston, Texas. Christina tells us all about the jewelry industry, how she designs her pieces, tips for new entrepreneurs and so much more.
Good morning Christina, thank you for joining me, let’s get right into the thick of things here –
What’s the story behind Christina Greene Jewelry?
We started back in 2011, based in Houston, Texas, and I really wanted to bring a fresh new perspective to jewelry design. So I came out with a one-of-a-kind collection that highlights the beauty of natural stones from all over the world. Each of our pieces are actually designed in our companies Houston, Texas studio and is then crafted by a team of skilled artisans in Jaipur, India. The companies roots date back a year before, to 2010, when I started hand-making my own jewelry by pairing stone beads such as turquoise, amethyst, citrine and coral with gold plated chains purchases from local jewelry supply shows. My first big break was at the Houston Livestock Show and Rodeo where a women loved one of the necklaces I was wearing so much, she bought it right off me. That’s when I had something new and unique.
Did you always want to own your own business?
Yes. I never knew that it would be a jewelry business but I always dreamed to be an entrepreneur. Lets just say that I work really well for myself… having a boss wasn’t always the easiest thing for me. I am lucky to say that I turned my hobby into a full-time position for myself and employees!
Where do you see Christina Greene Jewelry in 5 years? 10 years?
Career and company growth. Being a start up, I can only hope for continued growth in the next 5 and 10 years. Whether this might be opening new store accounts, a larger office and team, or even opening my own store, I am very excited to see what the future holds for Christina Greene LLC! Ideally, and I think we are on a great path to do so, I’d love to be in major department stores and worn by celebrities.
How do you come up with the designs for your pieces? Do you use certain trends?
A trend I stick to: “Designing what I, myself would wear.” Yes - I look at trends and do some research but my designs typically come from one piece of inspiration and develop from there. For example, the collection, “The Dorothy” was inspired by a ring that my Great Aunt gave me before she passed. Each piece in the whole collection was then named a different lady in my family.
You’re very successful for a young business owner, what would you say to anyone looking to start their own jewelry line or business?
Start small and grow slow. Try not to take on too much too quick because you will overwork yourself. Listen to your customers and the people around you. My biggest support group is my customers, friends and family. The biggest piece of advice is to not be scared. Sometimes you have to step out of your comfort zone but have fun with it! As a small business owner new things are thrown your way every day.
A great story, from a great woman and CEO. To check out Christina Greene’s full jewelry collection visit them at www.christina-greene.com and buy your loved one the perfect gift this holiday season! HAPPY HOLIDAYS EVERYONE!